El pasado Noviembre, Coca-Cola anunció que colaborará con EIM Argentina para promocionar la actividad física como un compromiso a un estilo de vida activo y saludable.
[aesop_image img=»http://eimargentina.com/blog/wp-content/uploads/2015/04/10665851_384696035013217_5938454885489965167_n-1-1.jpg» align=»left» lightbox=»on» caption=»Crédito: Compañía Coca-Cola» captionposition=»left»]
La reunión contó con la presencia del Dr. Jorge Franchella, director del programa Actividad Física y Deportes del Hospital de Clínicas de la UBA y la destacada Dra. Sandra Mahecha, Directora General del Centro de Estudos do Labotório de Aptidão Física de São Caetano do Sul – CELAFISCS, y asesora cientifíca del Programa de Promoción de Actividad Física Agita São Paulo de la Secretaría de Estado de Salud del Estado de São Paulo – Brasil.
“En Coca-Cola estamos comprometidos con la promoción de la actividad física a través de diversas iniciativas y programas. Sabemos que el combate al sedentarismo es una pieza clave para lograr el bienestar y la adopción de estilos de vida saludables. Nuestra alianza estratégica internacional con Exercise is Medicine desde 2007 pone en evidencia este compromiso integral y de largo plazo para lograr el gran desafío de que la práctica de actividad física se instale en la población. Estamos convencidos que los cambios positivos y duraderos deben involucrar el esfuerzo mancomunado del sector privado, el sector público y la sociedad civil” . Soledad Izquierdo, Vicepresidente de Asuntos Públicos y Comunicaciones de Coca-Cola para el Sur de América Latina.
Mirá el artículo original a través de éste link
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